'Bitter', 'berry-like', 'winey' ... what makes your coffee distinctive?

For many Aussies, coffee is a much-needed daily ritual. Despite our obsession, we import 99 per cent of our green beans even though we have a long established domestic growing industry. 
 
For our 50 Australian coffee growers, how do we further develop this industry and start growing at scale? 

Researchers from Southern Cross University have just completed a project outlining the coffee characteristics which can give Aussie growers a competitive edge.  

In doing so they have created a global first - a coffee character wheel.

Featuring: 

• Ben Liu, Senior Research Fellow, Faculty of Science and Engineering, Southern Cross University
• Simon Williams, Adjunct Fellow, Faculty of Science and Engineering, Southern Cross University

 Read more about the coffee project online:  Defining terroir of Australian coffee to increase demand and investment | AgriFutures Australia

Check out the Coffee Character Wheel:  AGF360-2023-Coffee-Wheel-S3V1 (agrifutures.com.au)